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HOME
SELLING TIPS
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Home
Selling Tips
If you're thinking
of selling your home, keep in mind that
buyers appreciate a clean look in the homes
they view. You can increase the value of
your home and decrease the time it takes to
sell by making a few simple improvements.
Aroma is the first
thing prospective buyers notice when they
step inside a home. To eliminate odors,
steam clean your carpet and wash walls and
floors with household cleaners and
disinfectants. Keep your home smelling fresh
by burning candles or potpourri, boiling a
pot of cinnamon sticks or putting a dab of
vanilla on cold light bulbs before turning
them on.
Nothing makes a
home look newer faster than painting.
Painting your walls and removing outdated
wallpaper may be the best interior
improvements you can make. For broader
appeal, paint in neutral colors such as
beige, white, off-white, or gray. These
colors suggest newness and cleanliness and
can brighten a dull or outdated room. If
your carpet is badly worn, outdated or
stained, consider replacing it. If your
carpet is heavily soiled, you may want to
have it professionally cleaned. Brighten the
interior of your home by cleaning your
windows and opening your curtains to let
light in. Clean hanging light fixtures and
add the highest-wattage bulbs allowed. Below
are 20 suggestions to help you sell your
home.
Make the Most of
that First Impression
- A
well-manicured lawn, neatly trimmed
shrubs and a clutter-free porch welcome
prospects. So does a freshly painted -
or at least freshly scrubbed - front
door. If it's autumn, rake the leaves.
If it's winter, shovel the walkways. The
fewer obstacles between prospects and
the true appeal of your home, the
better.
Invest a Few
Hours for Future Dividends:
- Here's your
chance to clean up in real estate. Clean
up in the living room, the bathroom, the
kitchen. If your woodwork is scuffed or
the paint is fading, consider some minor
redecoration. Fresh wallpaper adds charm
and value to your property. Prospects
would rather see how great your home
really looks than hear how great it
could look, "with a little work."
Check Faucets
and Bulbs:
- Dripping water
rattles the nerves, discolors sinks and
suggests faulty or worn-out plumbing.
Burned out bulbs leave prospects in the
dark. Don't let little problems detract
from what's right with your home.
Don't Shut Out
a Sale:
- If cabinets or
closet doors stick in your home, you can
be sure they will also stick in a
prospect's mind. Don't try to explain
away sticky situations when you can
easily plane them away. A little effort
on your part can smooth the way toward a
closing.
Think Safety:
- Homeowners
learn to live with all kinds of self-set
booby traps: roller skates on the
stairs, festooned extension cords,
slippery throw rugs and low hanging
overhead lights. Make your residence as
non-perilous as possible for uninitiated
visitors.
Make Room for
Space:
- Remember,
potential buyers are looking for more
than just comfortable living space.
They're looking for storage space, too.
Make sure your attic and basement are
clean and free of unnecessary items.
Consider Your
Closets:
- The better
organized a closet, the larger it
appears. Now's the time to box up those
unwanted clothes and donate them to
charity.
Make Your
Bathrooms Sparkle:
- Bathrooms sell
homes, so let them shine. Check and
repair damaged or unsightly caulking in
the tubs and showers. For added allure,
display your best towels, mats and
shower curtains.
Create Dream
Bedrooms:
- Wake up
prospects to the cozy comforts of your
bedrooms. For a spacious look, get rid
of excess furniture. Colorful bedspreads
and fresh curtains are a must.
Open up in the
Daytime:
Let the sun
shine in! Pull back your curtains and
drapes so prospects can see how bright
and cheery your home is.
Lighten up at
Night:
- Turn on the
excitement by turning on all your lights
- both inside and outside - when showing
your home in the evening. Lights add
color and warmth, and make prospects
feel welcome.
Avoid Crowd
Scenes:
- Potential
buyers often feel like intruders when
they enter a home filled with people.
Rather than giving your house the
attention it deserves, they're likely to
hurry through. Keep the company present
to a minimum.
Watch Your
Pets:
- Dogs and cats
are great companions, but not when
you're showing your home. Pets have a
talent for getting underfoot. So do
everybody a favor: Keep Kitty and Spot
outside, or at least out of the way.
- Think
Volume:
- Rock-and-roll
will never die. But it might kill a real
estate transaction. When it's time to
show your home, it's time to turn down
the stereo or TV.
Relax:
- Be friendly,
but don't try to force conversation.
Prospects want to view your home with a
minimum of distraction.
Don't
Apologize:
- No matter how
humble your abode, never apologize for
its shortcomings. If a prospect
volunteers a derogatory comment about
your home's appearance, let an
experienced Real Estate Agent handle the
situation.
Keep a Low
Profile:
- Nobody knows
your home as well as you do. But a Real
Estate Agent know buyers - what they
need and what they want. Your Real
Estate Agent will have an easier time
articulating the virtues of your home if
you stay in the background.
Don't Turn Your
Home into a Second-Hand Store:
- When prospects
come to view your home, don't distract
them with offers to sell those
furnishings you no longer need. You may
lose the biggest sale of all.
Defer to
Experience:
- When prospects
want to talk price, terms, or other real
estate matters, let them speak to an
expert - your Real Estate Agent.
Help Your
Agent:
- Your Real
Estate Agent will have an easier time
selling your home if showings are
scheduled through his or her office.
Offer to keep an eye on the brochure box
attached to your sign and make sure it
is always filled with flyers. Try to
accommodate prospective buyers when they
want to see your home.
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Common Mistakes that Sellers
Make
- Basing the
asking price on needs or emotion rather
than market value.
Many times sellers base their pricing on
how much they paid for or invested in
their home. This can be an expensive
mistake. If your home is not priced
competitively, buyers will reject it in
favor of other larger homes for the same
price. At the same time, the buyers who
should be looking at your house will not
see it because it is priced over their
heads. The result is increased market
time, and even when the price is
eventually lowered, the buyers are wary
because "nobody wants to buy real estate
that nobody else wants". The result is
low priced offers and an unwillingness
to negotiate. Every seller wants to
realize as much money as possible from
the sale, but a listing priced too high
often eventually sells for less than
market value. An accurate
market evaluation
is the first step in determining a
competitive listing price.
- Failing to
"Showcase" the home.
A property that is not clean or well
maintained is a red flag for the buyer.
It is an indication that there may be
hidden defects that will result in
increased cost of ownership. Sellers who
fail to make necessary repairs, who
don't “spruce up” the house inside and
out, and fail to keep it clean and neat,
chase away buyers as fast as REALTORS®
can bring them. Buyers are poor judges
of the cost of repairs, and always build
in a large margin for error when
offering on such a property. Sellers are
always better off doing the work
themselves ahead of time.
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Over-improving the home prior to
selling.
Sellers often unwittingly spend
thousands of dollars doing the wrong
upgrades to their home prior to
attempting to sell in the mistaken
belief that they will recoup this cost.
If you are upgrading your home for your
personal enjoyment - fine. But if you
are thinking of selling, you should be
aware that only certain upgrades to real
estate are cost effective. Always
consult with your REALTOR® BEFORE
committing to upgrading your home.
- Choosing
the wrong REALTOR® or choosing for the
wrong reasons.
Many homeowners list with the real
estate agent who tells them the highest
price. You need to choose an experienced
agent with the best marketing plan to
sell your home. In the real estate
business, an agent with many
successfully closed transactions usually
costs the same as someone who is
inexperienced. That experience could
mean a higher price at the negotiating
table, selling in less time, and with a
minimum amount of hassles.
- Using the
"Hard Sell" during showings.
Buying a home is an emotional decision.
Buyers like to "try on" a house and see
if it is comfortable for them. It is
difficult for them to do if you follow
them around pointing out every
improvement that you made. Good
REALTORS® let the buyers discover the
home on their own, pointing out only
features they are sure are important to
them. Overselling loses many sales. If
buyers think they are paying for
features that are not particularly
important to them personally, they will
reject the home in favor of a less
expensive home without the features.
- Failing to
take the first offer seriously.
Often sellers believe that the first
offer received will be one of many to
come. There is a tendency to not take it
seriously, and to hold out for a higher
price. This is especially true if the
offer comes in soon after the home is
placed on the market. Experienced
REALTORS® know that more often than not
the first buyer ends up being the best
buyer, and many, many sellers have had
to accept far less money than the
initial offer later in the selling
process. Real estate is most saleable
early in the marketing period, and the
amount buyers are willing to pay
diminishes with the length of time a
property has been on the market. Many
sellers would give anything to find that
prospective buyer who made the first,
and ONLY, offer.
- Not knowing
your rights and obligations.
The contract you sign to sell your
property is a complex and legally
binding document. An improperly written
contract can allow the purchaser to void
the sale, or cost you thousands of
unnecessary dollars. Have an experienced
REALTOR® who knows the "ins and outs"
fully explain the contract you are about
to sign.
- Failure to
effectively market the property.
Good marketing opens the door that
exposes real estate to the marketplace.
It means distinguishing your home from
hundreds of others on the market. It
also means selling the benefits, as well
as the features. The right REALTOR® will
employ a wide variety of marketing
activities, emphasizing the ones
believed to work best for your home.
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Moving Tips
Eight weeks before
- Remove
unnecessary items from your attic,
basement, storage shed, etc. Use things
you can't move, such as frozen foods and
cleaning supplies.
- Obtain
information about your new community.
- Secure a floor
plan of your new residence and decide
what household items you want to keep.
- Start a
possessions inventory.
- Solicit
estimates from at least three moving
companies.
- Call your
homeowners insurance agent to find out
to what degree your move is covered.
- Create a file
for documenting all moving papers and
receipts.
- Arrange to
transfer your children's school records.
Six weeks before
- Contact the
IRS and/or your CPA for tax-deductible
information.
- Evaluate your
possessions inventory. Can you donate
anything? Do you need it all?
- Notify your
friends, relatives, professionals,
creditors, subscriptions, etc.
- Subscribe to a
local paper in your new community and
familiarize yourself with local
government, community and social news
and activities.
- Begin the
off-site storage process (if
applicable).
- Locate
high-quality health-care professionals
and hospitals in your new location.
- Complete
post-office change of address cards for
the following: banks; charge cards;
religious organizations;
doctors/dentist; relatives and friends;
income tax bureau/Social Security
Administration/union; insurance
broker/lawyer/CPA/ stockbroker;
magazines; post office; and schools.
- Clean your
closets.
- Hold a
moving/garage sale or donate items to
charities.
- Choose a
mover. Contact your mover to make
arrangements and inquire about insurance
coverage.
- If relocating
due to a job, contact your employer to
see what costs, if any, they will cover.
Four weeks before
- Start packing!
- Send
furniture, drapes and carpets for
repair/cleaning as needed.
- Gather auto
licensing and registration documents,
medical, dental and school records,
birth certificates, wills, deeds, stock
and other financial documentation, etc.
- Contact gas,
electric, oil, water, telephone, cable
TV and trash collection companies for
service disconnect /connect at your old
and new addresses. Also ask for and ask
for final readings.
- Request
refunds on unused homeowner's insurance,
security deposit with landlord, and
prepaid cable service.
- Notify your
gardener, snow removal service and pool
service (if applicable).
- Contact
insurance companies (auto, homeowner's,
medical and life) to arrange for
coverage in your new home.
Three weeks before
- Make your
travel plans.
- Arrange to
close current bank accounts and open
accounts in your new locale (if
necessary).
- Notify your
state's motor vehicle bureau of your new
address.
- Arrange for
childcare on moving day.
Two weeks before
- Arrange
special transport for your pets and
plants.
- Service your
car for the trip.
- Contact your
moving company and review arrangements
for your move.
One week before
- Prepare
detailed directions and an itinerary
with emergency numbers for your moving
company.
- Settle
outstanding bills with local retailers.
Pick up dry cleaning, and return library
books and rented videotapes.
- Take pets to
the veterinarian and get copies of their
records.
- Drain gas and
oil from power equipment.
- Give away
plants not being moved.
- Cancel
newspaper delivery.
- Buy two-weeks
worth of medication and have your
prescriptions forwarded to your new
pharmacy.
- Buy traveler's
checks.
- Make
arrangements to pay for your move.
Two to three days
before
- If you're not
doing it yourself, have your mover pack.
- Defrost
refrigerators and freezers.
- Consider
gathering all valuables and giving them
to family or friends to hold until the
move is completed.
- Disconnect all
major appliances.
- Contact your
moving company for any updates.
- Pack
first-night items and a survival kit.
Keep them in separate boxes in your car.
First night items may include: sheets,
towels, toiletries, phone, alarm clock,
change of clothes and flashlight.
- Mover's
survival kit may include: scissors,
utility knife, coffee cups, instant
coffee/tea or a coffee maker, water and
soft drinks, snacks, paper plates,
plastic utensils, paper towels, toilet
paper, soap, pencils and paper, local
phone book, masking and/or duct tape,
trash bags, shelf liner and aspirin or
ibuprofen.
Moving day
- Be home to
answer any questions your mover may
have.
- Record all
utility meter readings (gas, electric
and water).
- Stay until
your movers are finished.
- Complete
information on the bill and carefully
read the document and the inventory
sheet before signing it.
- Keep your
copies of the bill and inventory until
your possessions are delivered, the
charges are paid and any claims are
settled.
- Take one final
look around to see if you forgot
anything.
- Give movers
the directions to your new home, and an
emergency number where you can be
reached during the move.
At destination
- Unpack
first-night items and mover's survival
kit.
- Be at the
destination to welcome the movers and be
on hand to answer any questions.
- After the job
is completed, pay what is owed. The
driver is obligated by law (a federal
requirement for interstate moves) to
collect payment upon delivery.
- Scrutinize the
unloading of your items and account for
each one on your inventory sheet. Check
promptly and carefully for any damaged
or missing items.
- Place moving
and other important documents in a safe
place.
- Go to the post
office and collect held mail
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